How to Ask for Testimonials (Without It Feeling Awkward)
You delivered great work. The client is happy. You know a testimonial would help you win your next project, but asking for it feels... weird. You're not alone. Most businesses struggle to ask for testimonials without it coming off as needy or transactional.
Here's how to make the ask feel natural—and get a better response.
Why Most Testimonial Requests Fall Flat
Most people ask too late or without structure. A vague "Can you write something up for me?" puts pressure on the client and often leads to a delay or a half-hearted quote that doesn’t capture the real story.
The Best Time to Ask for a Testimonial
The sweet spot is right after you've delivered a clear win. When your client is excited, grateful, and the value is fresh in their mind. Timing is everything.
Bonus: If you have a formal wrap-up process, build the testimonial ask into it. Make it part of "what happens next."
What to Say (And What Not to Say)
Don't:
Ask open-endedly: "Would you mind writing a testimonial?"
Use the word "testimonial" if it feels too formal.
Do:
Offer context: "I'd love to share this success story with others."
Make it about their experience: "Could you talk briefly about what things were like before we worked together, and what changed?"
Give prompts instead of questions: "Tell me about a time when..."
3 Proven Testimonial Prompts:
"Tell me what was going on in your business before we worked together."
"What made you decide to reach out to us?"
"What changed after working together? What surprised you?"
Want the Full Guide?
Download: The Perfect Testimonial
We've put together a free resource that includes:
A plug-and-play script for requesting testimonials
A list of interview prompts that spark great stories
A checklist to help your client prepare
Subject prep guidelines
Enter your info below and we’ll send the guide straight to your inbox.
Final Tip: Testimonials Are Just the Start
Done right, a good testimonial is more than a quote. It becomes content. A story. A case study. A sales asset. Start with a great ask, and the rest becomes much easier.
Need Help?
We create testimonial and case study videos that connect. Let’s talk.
FAQ
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Yes. These same prompts and timing apply whether you’re capturing text or video. Video testimonials often feel even more authentic.
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That’s totally fine. You can use audio, written responses, or even anonymized stories. The most important thing is to capture the transformation.
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It works across the board. The key is making it easy and structured. Even enterprise clients appreciate a well-framed ask.
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Absolutely. From crafting the request to filming and editing, we can take care of the entire process. Just reach out to get started.
