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Cultivate & Motivate

the ‘what,’ ‘how,’ and ‘why’ of content creation.

Testimonial Videos: The Best Way to Build Trust with NYC Customers

Testimonial videos are one of the most effective ways for NYC businesses to build trust and increase conversions. In a competitive market, social proof matters—customers want to see real experiences before making a decision. Learn how high-quality case study videos can showcase your brand’s credibility, engage potential clients, and drive more sales. Discover best practices for creating compelling corporate testimonials and how to use them effectively across your website, social media, and sales materials.

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Jeremy Bales Jeremy Bales

From Free Trial to Paid: How Video Increases SaaS Conversions

Struggling to convert free trial users into paying customers? Many SaaS companies lose potential buyers due to a lack of structured onboarding. Learn how strategic video content—from welcome videos to feature walkthroughs—can increase SaaS trial conversions, improve retention, and boost revenue.

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How to Choose the Right Video Production Company in NYC

Looking for the best video production company in NYC? Choosing the right team can elevate your brand, increase conversions, and create high-impact videos for marketing, testimonials, and product demos. Learn what to look for, key pricing factors, and how to ensure your video project drives real results.

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Best Commercial Photographers in NYC | Marketing & Branding Photography

Looking for the best commercial photographers in NYC for marketing and branding? High-quality photography is essential for building a strong brand presence, whether you need corporate headshots, lifestyle branding, or product photography. Learn what to look for in a photographer, pricing expectations, and how to choose the right expert for your business.

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Review Gating is Illegal – Here’s Why It Could Cost You More Than Just Your Reputation

Many businesses unknowingly engage in review gating—a practice where only happy customers are asked to leave reviews while negative feedback is filtered out. However, this violates Google’s policies and can result in fines, search penalties, and even removal from Google Maps and Search.

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Top 5 SaaS Video Strategies for Onboarding, Retention, and High Conversions

Learn the 5 essential video strategies every SaaS brand needs to drive onboarding, retention, and conversions. From onboarding to awareness, discover how to create a video customer journey that resonates and delivers results.

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Quick-Content: The Multitool for SaaS Growth

Creating content consistently is hard—but what if you could do more with less? Quick-Content is the multitool SaaS brands need to scale their content marketing without reinventing the wheel. Learn how to maximize impact by repurposing existing assets across multiple formats.

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