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Cultivate & Motivate
the ‘what,’ ‘how,’ and ‘why’ of content creation.
How to Ask for Testimonials (Without It Feeling Awkward)
Asking for a testimonial can feel awkward, but it doesn’t have to be. In this post, you’ll learn when to ask, what to say, and how to structure the request so it’s easy for your client to say yes. Includes 3 proven prompts and a free download to guide your next ask.
Testimonial Videos: The Best Way to Build Trust with NYC Customers
Testimonial videos are one of the most effective ways for NYC businesses to build trust and increase conversions. In a competitive market, social proof matters—customers want to see real experiences before making a decision. Learn how high-quality case study videos can showcase your brand’s credibility, engage potential clients, and drive more sales. Discover best practices for creating compelling corporate testimonials and how to use them effectively across your website, social media, and sales materials.
From Free Trial to Paid: How Video Increases SaaS Conversions
Struggling to convert free trial users into paying customers? Many SaaS companies lose potential buyers due to a lack of structured onboarding. Learn how strategic video content—from welcome videos to feature walkthroughs—can increase SaaS trial conversions, improve retention, and boost revenue.
How to Choose the Right Video Production Company in NYC
Looking for the best video production company in NYC? Choosing the right team can elevate your brand, increase conversions, and create high-impact videos for marketing, testimonials, and product demos. Learn what to look for, key pricing factors, and how to ensure your video project drives real results.
Best Commercial Photographers in NYC | Marketing & Branding Photography
Looking for the best commercial photographers in NYC for marketing and branding? High-quality photography is essential for building a strong brand presence, whether you need corporate headshots, lifestyle branding, or product photography. Learn what to look for in a photographer, pricing expectations, and how to choose the right expert for your business.
Review Gating is Illegal – Here’s Why It Could Cost You More Than Just Your Reputation
Many businesses unknowingly engage in review gating—a practice where only happy customers are asked to leave reviews while negative feedback is filtered out. However, this violates Google’s policies and can result in fines, search penalties, and even removal from Google Maps and Search.
How SaaS Explainer Videos Deliver ROI: Case Studies and Insights
Explainer videos are the secret weapon for SaaS companies looking to boost ROI. Learn how brands like Slack and Dropbox leveraged videos to drive conversions, cut acquisition costs, and improve retention, with actionable tips and case studies to inspire your strategy.
5 SaaS Explainer Videos That Convert (And Why They Work)
Five powerful types of SaaS explainer videos that drive conversions, engage customers, and showcase your product’s value.
How to Highlight SaaS Features with Customer-Focused Benefits
Discover how to craft benefit-driven feature highlights that connect with your SaaS audience, drive engagement, and inspire action by focusing on emotional outcomes and practical value.
How Authentic Videos Drive SaaS Brand Success
Learn how authentic video marketing can build trust, engage audiences, and drive conversions for your SaaS brand with real, relatable content.
Top 5 SaaS Video Strategies for Onboarding, Retention, and High Conversions
Learn the 5 essential video strategies every SaaS brand needs to drive onboarding, retention, and conversions. From onboarding to awareness, discover how to create a video customer journey that resonates and delivers results.
Quick-Content: The Multitool for SaaS Growth
Creating content consistently is hard—but what if you could do more with less? Quick-Content is the multitool SaaS brands need to scale their content marketing without reinventing the wheel. Learn how to maximize impact by repurposing existing assets across multiple formats.
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