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Cultivate & Motivate
the ‘what,’ ‘how,’ and ‘why’ of content creation.
How to Ask for Testimonials (Without It Feeling Awkward)
Asking for a testimonial can feel awkward, but it doesn’t have to be. In this post, you’ll learn when to ask, what to say, and how to structure the request so it’s easy for your client to say yes. Includes 3 proven prompts and a free download to guide your next ask.
How SaaS Explainer Videos Deliver ROI: Case Studies and Insights
Explainer videos are the secret weapon for SaaS companies looking to boost ROI. Learn how brands like Slack and Dropbox leveraged videos to drive conversions, cut acquisition costs, and improve retention, with actionable tips and case studies to inspire your strategy.
How to Highlight SaaS Features with Customer-Focused Benefits
Discover how to craft benefit-driven feature highlights that connect with your SaaS audience, drive engagement, and inspire action by focusing on emotional outcomes and practical value.
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