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Cultivate & Motivate
the ‘what,’ ‘how,’ and ‘why’ of content creation.
Why Most Brands Waste Their Video Budget—and How to Fix It
Before you spend another dollar on video, read this. Most brands miss the mark by focusing on production before purpose. Here’s how to build a video package that converts—and a free tool to get started.
From Study Tips to Storytelling: How a Simple Interview Sparked a Multi-Channel Campaign for McGraw-Hill
What started as a video shoot to gather study tips became a multi-channel campaign built around how medical students personalize their First Aid books. Here's how a simple insight sparked powerful storytelling for McGraw-Hill Education.
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