THOUGHT LEADERSHIP

Empowering Public Libraries to Bridge the Digital Divide.

What is Library Diaries?

McGraw-Hill’s Library Diaries is a thought leadership campaign that celebrates the transformative power of public libraries in bridging the digital divide. By using documentary-style storytelling, the campaign highlights innovative programs like the DC Library FAB LAB, where libraries empower communities through access to STEM tools, technology, and hands-on learning opportunities.

Key to the campaign’s success is its focus on authentic narratives—showcasing how libraries are changing lives and advancing digital equity. McGraw-Hill’s commitment to this initiative positions the company as a champion for education and technology integration.

In 2021, 43% of adults in households earning less than $30,000 annually did not have home broadband services, highlighting the critical need for accessible digital resources in underserved communities.

Deliverables

Long Form Brand Story

30-Second Cut

15-Second Cut

Stills

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